I’m a graphic designer specialising in branding and packaging, who can’t resist occasionally dabbling in copywriting and strategy. My passion lies in exploring ideas that are specifically authentic to a brand, and shaping them into meaningful designs. Researching and crafting stories to influence how people perceive a brand is my favourite part of the design process. I've always thought this interest comes from my multicultural upbringing which made me curious about cultural perception and priorities- simply put
I like to understand how people think and transform this insight into brands strategies that form real connections with their audiences!
​
When I’m not at work, you can find me making travel plans, reading a book, looking up new restaurants or trying my hand at something crafty like clay earrings, crochet or nail art.
While I love the details of design craft, more often than not these are more exciting to me as a designer than to a client or their audience. I believe successful design is rooted in strategically building an idea based on authentic user insights and using design craft to bring it to life.
One of the biggest challenges we face as designers is dealing with our client’s (and sometimes our own) personal preferences and favourite colours. But design doesn’t have to be subjective - setting goals to evaluate design against gives clients a metric through which to critique design solutions.
There’s an argument to be made for taking a risk on something new! Getting doubtful feedback from clients regarding a new idea is confirmation of a unique idea to me! It isn’t something to be deterred by, but a prompt to address concerns, bullet proof the idea and double down on what makes it stand out.
But enough about me, I want to get to know you!